PurelyBlu's mission is in its name: to purify and preserve our great blue oceans and the life they give.

Doing everything we can to keep our oceans ready for adventure.

Founded by Ali McKelvey, the organization upcycles ocean-bound plastic into pieces of jewelry. Here’s how the process works:

The PurelyBlu jewelry thread and beads are made from 100% rPET recycled - and recyclable - plastic collected from the ocean.
Through a mechanical process that adds no chemicals or virgin plastics whatsoever, the material is upcycled and transformed into a premium raw material with a purity level of more than 99%.
From there, the recycled plastic is formed into the thread and beads used to make PurelyBlu jewelry.
Last but not least, PurelyBlu donates 50% of its profits back to ocean cleanup organizations. Along with this commitment comes their dedication to radical transparency as to where the donations go. It's all about making the biggest impact possible.

PurelyBlu invites everyone who loves the ocean to have a hand in saving it.

About PurelyBlu

01.

Ali McKelvey founded PurelyBlu in 2020, a jewelry brand dedicated to saving the ocean with style and honesty. Ali enjoys blogging about her experiences in ocean preservation and showing people different ways to drive change in our marine crises.

02.

McKelvey, a freshman at Southern Methodist University in Texas, has been in love with the ocean her whole life and was driven to start PurelyBlu when she saw the negative impact plastics have on our oceans and marine life. Ali is an advanced certified scuba diver with specialties of diving for debris and coral restoration.

03.

McKelvey partnered with #tide ocean material, their primary ocean cleanup and manufacturing partner. Along with other social enterprises, the company collects ocean-bound plastic in Southeast Asia. From there, the material is registered, washed, shredded, then upcycled into jewelry.

04.

PurelyBlu donates 50% of its profits to Project Aware, a global movement for ocean protection powered by a community of adventurers. For the past 25 years, the non-profit has created programs and policies to safeguard marine life and communities impacted by ocean pollution. Everything they do is grounded in science and research – resulting in real progress to make oceans clean and healthy again.

05.

Purely Blu & MITA have a shared mission: to leave the Earth better than we found it!

01.

Ali McKelvey founded PurelyBlu in 2020, a jewelry brand dedicated to saving the ocean with style and honesty. Ali enjoys blogging about her experiences in ocean preservation and showing people different ways to drive change in our marine crises.

02.

McKelvey, a freshman at Southern Methodist University in Texas, has been in love with the ocean her whole life and was driven to start PurelyBlu when she saw the negative impact plastics have on our oceans and marine life. Ali is an advanced certified scuba diver with specialties of diving for debris and coral restoration.

03.

McKelvey partnered with #tide ocean material, their primary ocean cleanup and manufacturing partner. Along with other social enterprises, the company collects ocean-bound plastic in Southeast Asia. From there, the material is registered, washed, shredded, then upcycled into jewelry.

04.

PurelyBlu donates 50% of its profits to Project Aware, a global movement for ocean protection powered by a community of adventurers. For the past 25 years, the non-profit has created programs and policies to safeguard marine life and communities impacted by ocean pollution. Everything they do is grounded in science and research – resulting in real progress to make oceans clean and healthy again.

05.

Purely Blu & MITA have a shared mission: to leave the Earth better than we found it!

Our Impact

4

annual trips to the Bahamas and Florida Keys dedicated to ocean cleanup

90

baby corals planted every year on coral restoration missions

2

PET bottles recycled by every 3 Purely Bly Bracelets

200,000

kilograms of plastic removed from the environment by their partner #tide ocean material.

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