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We’re reshaping the future of eyewear.

We believe in upcycling or reusing materials to create exceptional recycled eyeglasses and sunglasses.

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Eco-friendly

All of our eyewear, cleaning cloths, and cases are made from recycled material.

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R-PET

It takes 5 water bottles to create one pair of fashionable eyewear.

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UV Protection

Our high-quality sunglasses are sustainable and have 100 % UVA/UVB protection.

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Durable

Our eyewear is designed with durable material through our innovative upcycling process.

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Sustainable

All lenses used on our optical styles are sustainable.

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Aluminum

Aluminum can be continually recycled without losing its quality.

Sustainable Style.

We believe high fashion should not come at the expense of our environment. Through our “Reshape” philosophy, we are passionately devoted to redefining the relationship between fashion and sustainability through eyewear. We create our recycled eyewear from 99% recyclable materials like plastic and aluminum. By doing so, we hope to play a significant role in solving the low recycling rates that exist in the world.

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In the recycling facility, plastic bottles are sorted, washed, and chopped into flakes.

The clean flakes are blended, melted, and turned into granules that are ready to be cut into chips.

These chips enter our state-of-the-art facilities, and are transformed into raw material known as rPET.

Our team creates 3D drawings to be used in the molding process.

Then, the frames go through a single molding machine that turns them into beautiful MITA frames!

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Mita Beats

MITA BEATS is a curated space where we feature a wide range of sustainability topics from beach clean ups to other eco-friendly fashions. Explore local and global initiatives for implementing change and navigating the world in a more conscientious way. Learn from our experts on how to select and style our recycled eyeglasses.

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