OPTIC FOR GOOD
Optic For Good is the first eco-responsible label in optical-eyewear. It supports brands and opticians comitted in ethical and environmentally friendly approaches.
At MITA Eyewear, we
tread lightly on the
planet.
We believe in doing good by you, and for the planet, too. That’s why all of our eco-friendly fashion glasses are transformed from recycled water bottle sand other materials that otherwise would have entered our landfills. By upcycling what some would consider waste, we’ve created a pair of high-quality and eco-friendly eyewear that looks as good as they feel to wear.
Shop eco-friendly fashion glasses made from recycled water bottles. At MITA Eyewear, we have a simple mission: to solve the low recycling rates that exist across the globe, and create beautiful, designer-inspired fashion-forward eyewear along the way.
44%
in the USA
32%
Globally
55%
in Europe
OPTIC FOR GOOD
Optic For Good is the first eco-responsible label in optical-eyewear. It supports brands and opticians comitted in ethical and environmentally friendly approaches.
MITA Retains 'Optic For Good' Certification in 2023
MITA, a pioneering force in the optical industry, secures the esteemed 'Optic For Good' certification once again in 2023, reaffirming its steadfast commitment to sustainability and ethical practices in optical-eyewear manufacturing. This prestigious accolade recognizes MITA's continued dedication to environmental responsibility and ethical sourcing, solidifying its position as a leader in fostering a more eco-conscious future for the industry.
GLOBAL RECYCLED STANDARD
The Global Recycled Standard (GRS) is an international, voluntary, full product standard that sets requirements for third-party certification of Recycled Content, chain of custody, social and environmental practices, and chemical restrictions. The goal of the GRS is to increase use of Recycled materials in products and reduce/eliminate the harm caused by its production.
B CORP CERTIFICATION
The B Corp Certification serves as evidence that a company upholds rigorous criteria in performance, responsibility, and openness across various aspects such as employee welfare, philanthropy, sourcing, and operational practices. Read more about it here.
CSE AWARDS 2023
The CSE (Certified Sustainable Eyewear) Award is a prize established by MIDO, to honor sustainability in the global eyewear industry. Recycled materials and reduced consumption in the production and distribution processes are just some of the criteria the jury used to determine MITA as the 1st Place winner of the Sunglasses category for BOCA.
CLEAN MIAMI BEACH
Clean Miami Beach is a non-profit organization founded by Miami Beach resident Sophie Ringel. Their mission is to keep our community and natural habitats free of garbage with a focus on single-use plastics. We donate 2% ofour website sales to this NGO, and we attend a few cleanups yearly with our team.
Eco-friendly
All of our eyewear, cleaning cloths, and cases are made from recycled materials.
Durable
Our eyewear is designed with durable material through our innovative upcycling process.
UV Protection
Our high-quality sunglasses have 100% UVA and UVB protection.
R-PET
It takes 5 recycled bottles to make one pair of eyewear.
Sustainable
All of our eyewear, cleaning cloths, and cases are made from recycled materials.
Aluminum
The most environmentally friendly metal and can be recycled without any degradation.
At MITA, we are passionate about making a positive impact on sustainability through our upcycling process, which repurposes RPET water bottles to create high-quality stylish eyewear, saving them from littering our oceans. Through our “Reshape” philosophy, we’re pioneering the use of sustainable materials in eyewear.
Flakes
At a recycling facility, plastic bottles are sorted, washed, and chopped into flakes.
Chips
Next, the clean, FDA-approved flakes are blended, melted, and turned into pre-recycle granules.
r-PET
Now, you have rPET–this is the raw material that forms the basis of sustainable frames.
Reshape
We reshape the upcycled plastic material and work our magic to produce eco-friendly, fashionable eyewear.
We use recyclable Aluminum & Titanium in our frames for the same reasons it is used for everything from planes to iPhones – it’s lightweight, resistant to corrosion, hypo-allergenic, and can be curved, bent, and welded to any shape. But, most importantly for us, Aluminum is the most environmentally friendly metal on earth. This is why it’s called the “green metal”.
Lightweight
You'll barely feel your frames in your face.They can be comfortably worn for long hours
Skin-Friendly
Our metals are hypoallergenic, ideal for people whose skin aresensitive to certain materials.
Durable
Rust-resistant, and designed to last, we chose recyclable aluminum & titanium for their durability.
Flexible
This material can be curved and bent into any shape, and recycled multiple times without degradation.
All of MITA’s eyewear - from our sunglasses to our optical styles - are made with sustainable lenses. Our optical styles come with sustainable blue block lens technology that reduce the risks associated with everyday exposure to harmful blue rays emitted from LED screens. Our sunglasses are available in a stylish selection of colors and tinted lenses to fit your unique style and protect your eyes with 100% UVA/UVB protection.
After working for conglomerates in the eyewear & fashion industry for over 25 years, our founders decided to create their own brand, MITA Eyewear, to reshape the eyewear industry. They believe that the process toward a sustainable and environmentally friendly fashion industry is behind schedule, and now is the time to take charge.
Recognized as a product development expert. Nora Cabrera, our Chief Creative Officer, is highly successful and experienced with over 25 years of accomplishments creating and manufacturing exclusive eyewear collections.
The UK used 7.7 billion plastic water bottles last year. By 2050, there will be more plastic than fish in the world’s oceans.
Recycling rates are low.
For a better future, we are transforming and upcycling plastic water bottles into high quality, lightweight and eco-friendly eyewear.
BOTTLES TO
FLAKES
FLAKES TO
CHIPS
CHIPS TO
RPET
THEN TO
3D MODEL
RPET PLUS
RESHAPE
AND WE GET
EYEWEAR
#1MillionBottleChallenge
Join Us!
We are 100% committed to doing good in the world. Join the 1 million bottle challenge now, and make a difference.
250,000
Bottles recycled now
1,000,000
Help us reach our goal!
Together, we can work toward reducing the carbon footprint by upcycling billions of plastic bottles to prevent pollution and other harmful environmental effects. Find out how this challenge can benefit your business, consumers, and the future generation.
Make the world better
Item | Price | Qty | Total | |
---|---|---|---|---|
Subtotal |
$0.00 |
|||
Shipping | ||||
Total |