We are pioneering the use of sustainable materials in eyewear.
Our Co-Founder
Founded in Miami, we are guided by the vision of our Chief Creative Officer, Nora Cabrera. She brings over 25 years of experience in the fashion and eyewear industries with a passion for design, quality, and sustainability.
Nora Cabrera
Our Co-Founder
Founded in Miami, we are guided by the vision of our Chief Creative Officer, Nora Cabrera. She brings over 25 years of experience in the fashion and eyewear industries with a passion for design, quality, and sustainability.
Nora Cabrera
Quality, Our Signature
Emerging from the ever-changing Magic City, our collections bring to life both the fashion sense of Miami along with the craftsmanship and artistry of Italy while using the highest quality and most sustainable materials.
Sustainability, our mission!
Our Neighborhood
Headquartered in Wynwood, Miami, we are inspired by the vibrant and influential street and graffiti art from the neighboring and historic Wynwood Walls murals. Our eyewear designs are inspired by everyday art that moves us in influential ways.
Our Inspiration
This iconic wall in Miami is the print inspiration for our packaging. Pieces of Miami are woven throughout our collections directly and indirectly.
Iconic and Emerging
Wynwood is no stranger to events centered around fashion. Many emerging and iconic brands host their pop-up shops in Wynwood. There's fresh fashion inspiration to be seen every day.
Diversity and Beauty
Wynwood has become a landmark of Miami that attracts various walks of life from around the world. Culturally a beautifully diverse and artistic place.
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Our Process
We believe in the principle that high fashion should not come at the expense of our environment. Through our “Reshape” philosophy, we are passionately devoted to redefining the relationship between fashion and sustainability.
Our Process
We believe in the principle that high fashion should not come at the expense of our environment. Through our “Reshape” philosophy, we are passionately devoted to redefining the relationship between fashion and sustainability.
In the recycling facility, plastic bottles are sorted, washed, and chopped into flakes.
The clean flake is blended, melted, and turned into pre-recycled granules that are ready to be cut into chips.
These chips enter our state of the art facilities and get transformed into raw material of rPET.
Our professional team provides 3D drawings in competitive development lead time.
We reshape the original material and work our magic to produce sustainable and fashionable eyewear for all.
The end product is the result of sustainably sourced eyewear known as MITA!
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