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Virtual Try-On Eyeglasses Men Women Sunglasses Sustainability Blog
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MITA Eyewear is featured on 20/20 Europe

Born in Miami with Italian Roots, MITA Eyewear is redefining the relationship between fashion and sustainability.

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MITA EYEWEAR’DEN ÇEVRE DOSTU SPONSORLUK

MITA Eyewear çevreye yönelik farkındalık ve fark yaratma amacıyla bu kez Ocean Blue Project ve Miami Beach Clean Up isimli iki büyük Amerikan sivil toplum kuruluşuyla işbirliği yaptığını duyurdu.

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LUNETTES AMÉRICAINES

Fondée par deux passionnés italiens de la lunetterie, la marque MITA Eyewear allie le savoir-faire et l’artisanat italien aux designs remarquables de ses montures.

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MITA for World Ocean's Day

To celebrate World's Ocean Day, MITA presents the GABLES style; a sunglass of the new release COLLEZIONE 2: featuring a wide and squared front in a deep blue color like the ocean itself and havana temples to remember the rocks and the variety of the seabed.

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MITA Eyewear com coleção exclusiva em Exposição Americana

A MITA Eyewear vai apresentar na Vision Expo East, a COLLEZIONE 2, um exclusivo, que evidencia as características e conceitos da marca, agora reformulados em novas formas de acordo com a maioria das tendências atuais.

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Kate Hudson takes to Instagram before having sex with her partner to gain Weight Watchers 'fit points' on National Sex Day

The 42-year-old actress was wearing oversized matte black MITA Eyewear sunglasses with a white top while she informed fans that she'll be having sex with her partner Danny Fujikawa imminently.

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MITA Eyewear // For a Sustainable Future

The eyewear brand made with PET plastic from bottles thrown into the ocean – environmental sustainability is not only our company philosophy, but our real and concrete commitment as a brand. Hence the collaboration with two major American non-profit organizations dedicated to the environment and the protection of the seas: Ocean Blue Project and Miami Beach Clean Up. Both associations promote beach and water cleaning campaigns from plastic and waste through the involvement of volunteers and educational programs aimed at citizens.

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MITA Eyewear Refuerza Su Compromiso con la Sostenibilidad

MITA Eyewear, la marca de gafas que combina moda y sostenibilidad, presenta sus nuevas gafas de sol. La colección está inspirada en las tendencias actuales, que combinan estilo con sostenibilidad. Los nuevos modelos se dirigen a los amantes de la moda y, al mismo tiempo, también a un nuevo tipo de consumidor consciente que quiere afirmar su personalidad pero ayudando al medio ambiente.

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INVISION Magazine

A 50's inspired cat eye frame, MITA Eyewear's MIO1001 gets the job done with blue-block lenses and Havana temples. (Page 24)

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Sustainability and Fashion Fuse at MITA Eyewear

Committed to sustainability, MITA Eyewear by Vision of Tomorrow is part of a movement for change, offering eyewear of the future that is both fashionable and green. The brand designs sunglasses and optical frames made from recycled and recyclable materials: plastic from PET bottles and recycled aluminum.

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MITA Eyewear // Green Brand Adds Bio Blue Block Lenses

One year after its launch, the fashion and sustainability combining brand MITA Eyewear adds some optical frames to the current collection with the bio blue block lenses. One colour of each optical style is available with lenses treated with this special technology that protects your eyes from the harmful rays coming from electronic devices such as computers and smartphones to which we are subjected every day.

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MITA Eyewear Adds Blue Block Lenses

MITA Eyewear is adding a number of optical frames with “bio blue block lenses” to its collection.

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MITA Eyewear RPET (Recycled Water Bottles) and Recycled Aluminum

MITA Eyewear, is pioneering the use of sustainable materials in eyewear. We believe in the principle that high fashion should not come at the expense of our environment. Through our ‘Reshape’ philosophy, we are passionately devoted to redefining the relationship between fashion and sustainability.

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La Moda No Se Debe Hacer a Costa del Medio Ambiente

Con más de 25 años de experiencia en la industria óptica, en MITA Eyewear se sienten orgullosos de hacer parte de este movimiento de marcas sostenibles que impulsan la industria de una manera responsable. Page 9.

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Try Out These Five Sustainable Eyewear Brands

Are you a fan of Miami? If so, you’ll love the brand MITA Eyewear! This sustainable eyewear company takes inspiration from the city, especially from the vibrance and street art – making some great eyewear designs. MITA Eyewear is ‘devoted to redefining the relationship between fashion and sustainability,’ using five discarded water bottles per pair of fashionable frames. It’s estimated that they’ve recycled 81,000 water bottles so far and this number will only grow!

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MITA Eyewear, La Firma de Lentes Sostenibles Estadounidense Llega al Perú

Los lentes, creados a base de plástico reciclado y materiales biodegradables, llegan al mercado peruano para sumarse a la oferta de moda sostenible. Conoce un poco más de la firma en esta nota.

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Optica Peruana Trae a Perú la Primer Línea de Lentes Sostenibles

“Para nosotros, traer MITA Eyewear al país es un hito importante, ya que es una marca de lentes con un compromiso ecológico muy marcado. Así, buscamos formar parte de una sociedad más consciente”, señala Ignacio Morales, gerente general de Opticas Eyes Illusion.

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11 Ocean-Friendly Brands You Have to Check Out

“MITA Eyewear believes that environmental sustainability trumps high fashion, but they found a way to do both. What’s the coolest part? With MITA Eyewear, you can buy your next pair of glasses or sunglasses knowing you are a shareholder for an organization who directly practices ocean-saving operations.”

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The Glorious 40’S Never Fade

“The SOLE style evokes the vibrant atmosphere of Miami's beaches, with an extremely feminine oversize shape embellished by the plaque on the temple engraved with the brand’s logo. Made in recycled PET plastic, the lenses are also biodegradable.”

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Forward Thinking

Magazine 20/20 highlights MITA Eyewear's optical eyewear on their photoshoot “Forward Thinking”.

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Alex Polidori Canta, Gli Altri Riciclano: La Lotta Alla Plastica è Sempre Priorità

“MITA Eyewear si caratterizza per l’utilizzo di materiale riciclato e sostenibile. Le montature vista e sole sono realizzate con un materiale plastico derivato dal recupero in mare e dal riciclo di bottiglie PET e alluminio riciclato, da cinque bottigliette si ottiene una montatura.”

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Come Ti Vesti Oggi?

“Ti senti più un uomo d’affari dall’eleganza classica oppure un disinvolto turista in città dal piglio sportivo? Ecco una carrellata di 8 look diversi da scegliere in base all’occasione e allo stato d’animo.”

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The Spring is Blue

“May we introduce MITA Eyewear, a new eyewear’s brand is among us! Sustainable and with a green heart, the Italian brand specialises in renewable energies and launches two optical frames from COLLEZIONE UNO.”

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Sabato Shopping

“Montature da gatta, da aviator, rétro e super moderne. La collezione di MITA Eyewear, brand di Miami che fa capo al gruppo Vision of Tomorrow, è vasta e variegata, e con un'impronta decisamente fashion.”

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MITA Eyewear: Uma Nova Relação Entre Moda e Sustentabilidade

“O setor da optica vive hoje a expansâo de um movimiento em prol da vida e do planeta. MITA Eyewear é sinónimo disso mesmo. Nasce da experiência da duas mentes envolvidas com a setor há décadas, Nora Cabrera e Fabio Ferracane, que vislumbram nesta tendência uma oportunidad de ouro... ou de plástico.”

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Arrivano Gli Occhiali Fatti Con Le Bottiglie Di Plastica

“Alla fiera Mido di Milano la linea di montature realizzata con plastica di bottiglie recuperate dal mare e alluminio riciclato che si completa con lenti, packaging e imballaggi ecosostenibili.”

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Debutto Green Per MITA Eyewear a MIDO

Debutta a Mido il nuovo marchio di occhiali green MITA Eyewear, prodotto da Vision of Tomorrow (VoT). Durante la cinquantesima edizione di Mido sarà infatti ufficialmente presentata Collezione 1, totalmente ecosostenibile.

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Surf Expo 2020: Sustainability, Star Power and, Yes, Surfboards All Part of the Show

“Among those were a collection by MITA Eyewear (based on Miami and Italian fashion), designs made from just five crumpled plastic water bottles.”

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Worldwide Launch

MITA Eyewear is made from water bottles. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

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Collezione 1: eyewear made from recycled RPET water bottles and recycled aluminium

Inspired by a mix of minimalist, retro, contemporary, elegant and diva styles that denote the DNA of the brand, expressing contemporary fashion trends whilst always keeping the environment in mind.

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10 Sustainable Eyewear Brands

“Devoted to 'redefining the relationship between fashion and sustainability', MITA Eyewear upcycles five water bottles to create one pair of stylish eco-glasses. To date, they’ve recycled 81,000 water bottles with the goal of helping to solve the low recycling rates that exist in both the United States and Europe.”

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