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MITA // GREEN BRAND ADDS BIO BLUE BLOCK LENSES

One year after its launch, the fashion and sustainability combining brand MITA adds some optical frames to the current collection with the bio blue block lenses. One colour of each optical style is available with lenses treated with this special technology that protects your eyes from the harmful rays coming from electronic devices such as computers and smartphones to which we are subjected every day.

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Mita Eyewear Adds Blue Block Lenses

Mita Eyewear is adding a number of optical frames with “bio blue block lenses” to its collection.

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MITA EYEWEAR RPET (recycled water bottles) and recycled aluminum

MITA Eyewear, is pioneering the use of sustainable materials in eyewear. We believe in the principle that high fashion should not come at the expense of our environment. Through our ‘Reshape’ philosophy, we are passionately devoted to redefining the relationship between fashion and sustainability.

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La moda no se debe hacer a costa del Medio Ambiente

Con más de 25 años de experiencia en la industria óptica, en MITA se sienten orgullosos de hacer parte de este movimiento de marcas sostenibles que impulsan la industria de una manera responsable. Page 9.

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Try Out These Five Sustainable Eyewear Brands

Are you a fan of Miami? If so, you’ll love the brand MITA! This sustainable eyewear company takes inspiration from the city, especially from the vibrance and street art – making some great eyewear designs. MITA is ‘devoted to redefining the relationship between fashion and sustainability,’ using five discarded water bottles per pair of fashionable frames. It’s estimated that they’ve recycled 81,000 water bottles so far and this number will only grow!

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Mita, la firma de lentes sostenibles estadounidense llega al Perú / 29.10.20

Los lentes, creados a base de plástico reciclado y materiales biodegradables, llegan al mercado peruano para sumarse a la oferta de moda sostenible. Conoce un poco más de la firma en esta nota.

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Optica peruana trae a Perú la primer línea de lentes sostenibles / 28.10.20

“Para nosotros, traer Mita al país es un hito importante, ya que es una marca de lentes con un compromiso ecológico muy marcado. Así, buscamos formar parte de una sociedad más consciente”, señala Ignacio Morales, gerente general de Opticas Eyes Illusion.

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11 Ocean-Friendly Brands You Have to Check Out / 05.10.20

“MITA believes that environmental sustainability trumps high fashion, but they found a way to do both. What’s the coolest part? With MITA, you can buy your next pair of glasses or sunglasses knowing you are a shareholder for an organization who directly practices ocean-saving operations.”

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The Glorious 40’S Never Fade / 14.07.20

“The SOLE style evokes the vibrant atmosphere of Miami's beaches, with an extremely feminine oversize shape embellished by the plaque on the temple engraved with the brand’s logo. Made in recycled PET plastic, the lenses are also biodegradable.”

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Forward Thinking / 03.07.20

Magazine 20/20 highlights MITA's optical eyewear on their photoshoot “Forward Thinking”.

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Alex Polidori canta, gli altri riciclano: la lotta alla plastica è sempre priorità / 19.06.20

“MITA EYWEAR si caratterizza per l’utilizzo di materiale riciclato e sostenibile. Le montature vista e sole sono realizzate con un materiale plastico derivato dal recupero in mare e dal riciclo di bottiglie PET e alluminio riciclato, da cinque bottigliette si ottiene una montatura.”

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Come ti vesti oggi? / 11.05.20

“Ti senti più un uomo d’affari dall’eleganza classica oppure un disinvolto turista in città dal piglio sportivo? Ecco una carrellata di 8 look diversi da scegliere in base all’occasione e allo stato d’animo.”

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The Spring is Blue / 07.05.20

“May we introduce MITA EYEWEAR, a new eyewear’s brand is among us! Sustainable and with a green heart, the Italian brand specialises in renewable energies and launches two optical frames from COLLEZIONE UNO.”

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Sabato Shopping / 14.03.20

“Montature da gatta, da aviator, rétro e super moderne. La collezione di Mita Eyewear, brand di Miami che fa capo al gruppo Vision of Tomorrow, è vasta e variegata, e con un'impronta decisamente fashion.”

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MITA: Uma nova relação entre moda e sustentabilidade / 03.20

“O setor da optica vive hoje a expansâo de um movimiento em prol da vida e do planeta. MITA é sinónimo disso mesmo. Nasce da experiência da duas mentes envolvidas com a setor há décadas, Nora Cabrera e Fabio Ferracane, que vislumbram nesta tendência uma oportunidad de ouro... ou de plástico.”

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Arrivano gli occhiali fatti con le bottiglie di plastica / 17.02.20

“Alla fiera Mido di Milano la linea di montature realizzata con plastica di bottiglie recuperate dal mare e alluminio riciclato che si completa con lenti, packaging e imballaggi ecosostenibili.”

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Debutto green per Mita a MIDO / 17.02.20

Debutta a Mido il nuovo marchio di occhiali green Mita, prodotto da Vision of Tomorrow (VoT). Durante la cinquantesima edizione di Mido sarà infatti ufficialmente presentata Collezione 1, totalmente ecosostenibile.

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Surf Expo 2020: Sustainability, star power and, yes, surfboards all part of the show / 09.01.20

“Among those were a collection by MITA Eyewear (based on Miami and Italian fashion), designs made from just five crumpled plastic water bottles.”

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Worldwide launch

This eyewear is made from water bottles. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

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Collezione 1: eyewear made from recycled RPET water bottles and recycled aluminium

Inspired by a mix of minimalist, retro, contemporary, elegant and diva styles that denote the DNA of the brand, expressing contemporary fashion trends whilst always keeping the environment in mind.

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10 Sustainable Eyewear Brands / 10.07.20

“Devoted to 'redefining the relationship between fashion and sustainability', MITA upcycles five water bottles to create one pair of stylish eco-glasses. To date, they’ve recycled 81,000 water bottles with the goal of helping to solve the low recycling rates that exist in both the United States and Europe.”

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